Spark initiative

During my internship at Supersteil, I got the chance to participate in an experiment called Spark. Spark is an initiative, which allows a small team of designers to create an innovative product in one week’s time. The Spark initiative is meant to spark creativity and to inspire others to look beyond restrictions, that is why we went through extensive brainstorming to come up with a concept, which matches these criteria. After hours of brainstorming and sketching we came up with Iris; a visionary project, which allows you to change the way you view the world.


How do we reconnect people
to the real world?

These days, most of us live in a world with and through devices, while missing out on the most beautiful things in live. By researching future possibilities, we stumbled upon a technology which allows us to focus more on what is going on around us; a lens. With the lens, information can be viewed on top of our regular vision. This way there is no more excuse for looking away at screens and missing out on the most memorable experiences. With Iris, we reconnect people to the real world, while maintaining the vast amounts of digital information we receive and process on a daily basis.

While shaping Iris, I have held myself responsible for the Iris branding, the interaction design of the wristband and the interface of the supporting application. To view the entire casestudy on Iris, please visit the Supersteil Casestudy.


Starting with nothing...

Creating an identity for a product in a fairly short amount of time was something new for me. Before starting on the branding of this project, we started of with a brainstorm on how to name this project. After coming up with several names, we decided to name our project Iris, the lens that would alter the way you view the real world. After this brainstorm I tried to come up with all kinds of ideas on how the Iris logo could look like. In the end we selected the highlighted mark, due to its simplicity and recognizability. Finding colours and fonts that suited Iris, was also a very important aspect of this process. The colours we selected were vivid and the font was playful, yet clean, allowing us to symbolizing our vision for Iris just the way we liked it.


Customizing Iris

While designing Iris, we realised we needed a supporting application to set up your Iris modes and view important information like your battery status. This however meant we did not truly achieve the goal we strived for, which was removing screens from people their daily lives. However, by only using the supporting application as a secondary product, which mainly allowed the user to set up Iris modes, we still managed to reconnect people to their daily lives. Within the Iris application you can set up you own modes, meaning you will be able to decide what you will see in front of your vision. By setting up a variety of modes you prevent yourself from having to view unwanted information, this way you can experience life in a pleasant way.


How do we interact with Iris?

Figuring out ways to interact with the lens was tough. We went through many possibilities like nodding and shaking your head, blinking, handsigns and many more. However while testing these interactions out, we realised all of these interaction possibilities required a large amount of our attention, meaning we would be to busy interacting with Iris, while missing out on so many things around us. The wristband offered us the solution we were looking for. The wristband would function as a remote, which allows the Iris user to switch to different Iris modes, turn the lens off or to capture moments in photo or video format. However, to maintain the reestablished connection to the real world, it was important to set up the layout of the wristband in a simple way, so the user can use the wristband without looking away. The Iris wristband has two inverted bevelled buttons, 1 button on the side and a textured swiping area so the user can easily find the interaction areas without getting distracted.

11 Hold to go to switch Iris mode.
2   Swipe through your Iris modes.
12 Click to select Iris mode
3   Turn Iris modes on or off
4   Hold a while to record a video and click to stop at the end, click to take a picture.

With Iris, the supporting application and the wristband, we reconnected people to their daily lives, allowing them to change the way they view the world.

Thank you for reading

Interested in working together? Send me a message and lets start talking about you and your ideas!